Check it Out: Banana Republic Releases its First-Ever Campaign Video

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Banana Republic gets into the fashion-Youtube groove with its first-ever campaign video for spring 2011. Called "Journey in Style," the film short is inspired by the brand's heritage of discovery—remember those BR map-iguana tees from the 90s?—themes of travel, exploration, and the classic American road trip. Starring models Angela Lindvall and Jamie Dornan—who stars in a lot of great-American-outback campaigns (i.e. Calvin Klein), no?—the video and spring ad campaign were shot at the Vasquez Rocks in Southern California.

Grid View

Expand

· Banana Republic [Official Site]