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Blog Wars Update: The Coveted Changes its Name to "The Coveteur"

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It's been a weird, wild week in independent blog wars here in the fashion blogosphere. First this new site, The Coveted launched, co-opting the name of The Coveted, a well-established style blog—which also happens to be run by Jennine Jacob, the founder and head of the Independent Fashion Bloggers network. When Jacob's lawyer sent a friendly C&D to the new kids on the blog, the new The Coveted lawyered up and threatened to sue the original The Coveted, which was a pretty dick move if you ask us.

Well, as of today, all's well in blog-land again. This just landed in our inboxes from Erin Kleinberg and Stephanie Mark from the non-original The Coveted:

After the recent on-line buzz regarding our use of, we write to advise you that as of tomorrow our business will be rebranded as The Coveteur and henceforth we will be using that name and our new website Using the name “The Coveteur”, we will transition to a brand identity that we feel better encapsulates our concept. In regards to the legal issues surrounding our dispute with, we refer you to our statement on and are happy to be able to put these issues behind us. So, as of February 2, 2011, we will be known as "The Coveteur" and we look forward to bringing you new and exciting content weekly.
Whew! Now, can we all just try to get along?
· The new has its lawyers threaten to sue the original [Racked]
· vs. naming controversy [Racked]