Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Did you know that one out of every two Americans shops at JCPenney? This is why this news is a big deal: JCPenney will unveil a newly redesigned logo and slogan this Sunday, during the televised Academy Awards. The company's ditched capitalization for a new look this year—the new logo is all lower-case with "jcp" in white encased in a red box. JCPenney has commissioned ad giant Saatchi & Saatchi to create seven 30-second commercials that will air during the Oscars. According to WWD: "There are separate ads for MNG by Mango, Liz Claiborne and Cindy Crawford Style." The new department store slogan will be: "We make it affordable. You make it yours." [WWD]