Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

A Continuous Lean's Michael Williams Stars in Bushmills Whiskey Ad

New, 16 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Images courtesy of Michael Williams, in plaid, second from right.

This may be the best Irish Whiskey campaign we've seen, um, ever—mostly because it features one of our favorite menswear bloggers, Michael Williams, founder of A Continuous Lean. Williams and his buddies—writer David Coggins, Rogues Gallery Jack Spade's Aaron Levine, and UrbanDaddy's Randy Goldberg—star in the new spots for Bushmills Irish Whiskey. The concept of the campaign celebrates "close friendships and camaraderie shared between lifelong friends," according to the release. "The initiative documents the lives and brotherly relationships of artists and influencers who call New York home."
· Bushmills [Official Site]
· A Continuous Lean [Official Site]
· Bushmills USA [Facebook]