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It's actress Emma Watson third season collaborating with eco-friendly fair trade fashion company People Tree—a brand that works with 50 different fair trade organizations in 15 different countries to ensure that their clothes are made by people who are earning a fair wage and that the money earned is going towards alleviating poverty in some of the world's neediest countries. Check out some of the lookbook and campaign images, above and after the jump. We've also got a behind-the-scenes video of the making-of for your Friday afternoon viewing pleasure.
And here's a behind-the-scenes video of the spring-summer 2011 People Tree lookbook shoot: