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Former club kid Richie Rich is a perennial fixture on the fashion week circuit—he and Traver Rains spent years working on the Heatherette label, then, after Rains moved to LA, Rich stayed in New York to launch A*Muse. Last season, he debuted his Pop Luxe label during Mercedes Benz Fashion Week—at a show which Ellen Degeneres flew in to walk—and this season, it looks like all his previous endeavors are dunzo as Rich launches new label Villionaire with design director Angelo Lambrou. Perhaps sensing a niche-needing-filling in the fashion week market, Rich has (brilliantly) decided to fill the seats at his show with paying punters. Check out the Eventbrite site where tickets for the show are being sold for $25 to $35. The invite says the February 10th event will benefit DoSomething.org and CookiesForKidsCancer.org.
· Villionaire by Richie Rich AW2011 [Eventbrite]
· Hey Pammy, don't be tardy for the party or the Richie Rich show [Racked]