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Made in America: Chrysler's Detroit Superbowl Ad Starring Eminem

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Someone at Chrysler's ad agency deserves a raise, a promotion, and/or a pat on the back for the Detroit-love in the car company's Superbowl commercial this year—also, check out (below) the company's ultra-stylish ad that aired for the first time during this year's Golden Globes and continues to air regularly on network TV this month. We haven't yet started to document our own obsession with Detroit here on Racked, but check back here for more coverage in 2011. It's the American city to watch right now.
· Chrysler's "Imported from Detroit" ad is the Super Bowl's real winner [Gawker]