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Earlier today, designer Rachel Roy hosted a bevy of fashion blogs for a cozy and casual lunch to celebrate her ladylike, 50's-inspired Spring 2011 collection and e-commerce debut set for February 10th. While abstaining from actually eating lunch (she's on a cleanse, which, by the way is so pre-Fashion Week), the charming designer took the time to get real and chat with us ladies like we were a bunch of besties catching up. Of course, most of our friends don't dress Michelle Obama (who is "making brave choices" in fashion), have playdates with Iman and David Bowie or go on the BluePrint cleanse with Costello Tagliapietra (and Natasha Bedingfield—interesting support team, no?), but a girl can dream.
Top of mind was the hilarious Man Repeller Valentine's Day-themed video series (that girl is everywhere these days, huh?), which featured a pretty impressive acting debut from the designer. "I'm really not that bitchy!", laughed Rachel. We asked the designer if she had any man repelling looks of her own and she recounted past post-relationship sartorial phases that featured "lots of layers" and a penchant for turbans.
Rachel is also all about the Twitter these days and she is an avid follower of Deepak Chopra's motivational feed. "He’s super modern for being so enlightened", she gushed. Taking the moment to brainstorm, she asked us bloggers (or "the future of fashion" as she referred to us blogs—aw, blush) for viral marketing tactics, our friends from Refinery 29 suggested the omnipresent Tumblr. Immediately intrigued, Rachel nodded to her on call social marketing team to get on that ASAP, so we'll be looking out for a Rachel Roy Tumblr coming soon to a browser near you.
The Rachel Roy Spring 2011 collection is a feminine and wearable (plus relatively affordable, averaging $225 to $495) line featuring bold electric blues, fuschia and seafoam green, plus black and white boucles and lovely watercolor abstract prints. Everyone made a beeline toward the trenches in a universally flattering khaki shade referred to by the team as "Band Aid". We especially loved a buttery leather trench with panels and a capelet back. Starting this Thursday, you won't need to leave the comforts of your own home to shop the collection. Next up, may we suggest an app?
· Rachel Roy [Official Site]