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Shopbop Launches Weddings: Dresses for Unconventional Brides

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Yesterday marked the official launch date of online retailer Shopbop's foray into the wedding industry—the company's the latest in a long line of e-tailers like The Aisle New York, Net-a-Porter, and Urban Outfitters that have jumped on the bridal bandwagon. Check out Shopbop's collection of wedding dresses, bridesmaids dresses, and reception dresses (a.k.a. "second dresses," which we originally thought meant dresses for your second wedding—seriously, you never know what new retail category will spring up out of nowhere these days). The look definitely veers towards non-traditional and unstructured silhouettes and seem more like a collection of white and cream dresses than a proper bridal store. Prices range from $200 on the low-end for a bridesmaid dress to about $2,500 for a Temperley London pink one-shoulder dress that Shopbop is calling a wedding gown.
· Shopbop.com [Official Site]
· Shopbop launches weddings [Racked]