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Frederick's of Hollywood Will Launch its First Magalog Tomorrow

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Racy, sexy, lingerie and apparel company Frederick's of Hollywood is taking a new tack on consumer outreach with tomorrow's launch of the brand's first magalog—a more editorially-driven catalog that showcases the label as a lifestyle brand. From dresses to shoes to accessories and swimwear, the magalog veers away from Frederick's traditional dark-and-sultry straightforward item-description-price layout and, instead, goes the less-words-is-more route. Check out two preview spreads here, above and after the jump.

· Frederick's of Hollywood [Official Site]
· All Frederick's of Hollywood coverage [Racked]