clock menu more-arrow no yes

Filed under:

First-Name Basis: Ann Taylor is Changing its Name to Ann Inc

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ann Taylor is changing its name. From herein on, the brand shall be known on a first-name basis: Ann Inc.. WWD reports:

Discussing the corporate name change, [President and CEO Kay] Krill said the old one was clunky and the new one reflects the multichannel strategy and the period in Ann Inc. will change colors periodically to show support for causes backed by the company, like pink to support breast cancer research and purple for international women’s day.
UPDATE: We received a note from Ann Inc. HQ that clarifies the change: "...the Corporation changed its name from Ann Taylor Stores Corporation to Ann Inc. Under the Ann Inc. corporation we have two brands, Ann Taylor and Loft and multi channels. The Ann Taylor brand name has not changed."
· Growing Ann Taylor Gets a New Moniker [WWD]