Piperlime; Ella Moss dress via

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Designer Diffusion Collections Coming to Piperlime This April

(From left to right: Rachel Pally dress via <a href="http://piperlime.gap.com/browse/product.do?searchCID=4016&amp;cid=4016&amp;vid=1&amp;pid=831921&amp;scid=831921002">Piperlime</a>; Ella Moss dress via <a href="http://piperlime.gap.com/browse/prod
(From left to right: Rachel Pally dress via Piperlime; Ella Moss dress via

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Hot on the heels of the Target Go International dress series re-launch, Piperlime is throwing its hat into the designer collab ring. On April 4, the shopping site will expand into the world of diffusion lines by launching a series of exclusive collab collections with Beyond Vintage, Ella Moss, Rachel Pally and taxidermy aficionado Twelfth Street by Cynthia Vincent.

The capsule lines will feature up to ten pieces from each designer and are a mix of on-trend looks that we'll be seeing lots of this summer: Floor-grazing maxi-dresses, vintage-esque tops, flowery tunics and the requisite graphic-print party frocks. The prices start at $90. (To compare, the price tag of the above ikat Twelth Street by Cynthia Vincent mainline mini-dress is $338.) With Target, H&M, Macy's, Urban Outfitters, etc., the designer collab space is pretty crowded as it is, so we're definitely interested in seeing how these pieces fare once they hit Piperlime.

· Cynthia Vincent's New Nolita Store Will be Stuffed With Taxidermy [Racked]
· Piperlime to Launch Diffusion Lines [WWD, subscription req'd]
· Piperlime [Official Site]