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Lucky Brand Founders Launch New Store and Label Civilianaire

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Lucky Brand founders Gene Montesano and Barry Perlman have just launched a new casualwear brand called Civilianaire with a standalone store in Los Angeles. WWD reports:

Civilianaire’s limited array of initial merchandise clearly articulates the duo’s fad-free aesthetic. It’s the stuff of faded album covers and coveted vintage finds. Men’s and women’s jeans out of Japanese fabrics are priced the same at $210. There are two men’s fits and three women’s fits, and four shades of denim for each. Chinos in three colors are $170. Shirts priced at $145 to $165 are all derived from military or Western styles. The color palette for shirts sticks to a narrow range of browns, greens, blacks and grays.
Montesano and Perlman aren't the only ones who have escaped the corporate life—Lucky Brand was bought by Liz Claiborne Inc. in 1999—to start a new label. The original Juicies—Pamela Skaist-Levy and Gela Nash-Taylor, founders of Juicy Couture—have been working on a new label (launching soon!) since Juicy was bought by Liz Claiborne in 2003.
· Civilianaire [Official Site]
· Lucky Brand Founders Launch Civilianaire [WWD]


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