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Lucky Brand founders Gene Montesano and Barry Perlman have just launched a new casualwear brand called Civilianaire with a standalone store in Los Angeles. WWD reports:
Civilianaire’s limited array of initial merchandise clearly articulates the duo’s fad-free aesthetic. It’s the stuff of faded album covers and coveted vintage finds. Men’s and women’s jeans out of Japanese fabrics are priced the same at $210. There are two men’s fits and three women’s fits, and four shades of denim for each. Chinos in three colors are $170. Shirts priced at $145 to $165 are all derived from military or Western styles. The color palette for shirts sticks to a narrow range of browns, greens, blacks and grays.Montesano and Perlman aren't the only ones who have escaped the corporate life—Lucky Brand was bought by Liz Claiborne Inc. in 1999—to start a new label. The original Juicies—Pamela Skaist-Levy and Gela Nash-Taylor, founders of Juicy Couture—have been working on a new label (launching soon!) since Juicy was bought by Liz Claiborne in 2003.
· Civilianaire [Official Site]
· Lucky Brand Founders Launch Civilianaire [WWD]