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Swedish fast-fashion retailer H&M is becoming a veritable force for good this spring. Alongside its eco-friendly Conscious Collection, which launches this April, the company will also debut its first Knot Violence Non-Violence collection featuring knotted-gun graphics originally created by artist Carl Fredik Reutersward in response to the murder of John Lennon. H&M will donate 10% of all sales from its Knot Violence collection to the Non Violence Project Foundation.