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H&M Launches Knotted Gun Non-Violence Collection This Spring

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Swedish fast-fashion retailer H&M is becoming a veritable force for good this spring. Alongside its eco-friendly Conscious Collection, which launches this April, the company will also debut its first Knot Violence Non-Violence collection featuring knotted-gun graphics originally created by artist Carl Fredik Reutersward in response to the murder of John Lennon. H&M will donate 10% of all sales from its Knot Violence collection to the Non Violence Project Foundation.

· Non Violence Project Foundation [Official Site]
· H&M [Official Site]
· Every look from H&M's Conscious Collection [Racked]