Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
It's been six days since the first deadly earthquake shook Japan and, now, under the threat of harmful exposure to radiation, fashion brands are responding by relocating their local offices westward, out of Tokyo. WWD reports: "Chanel was handing out iodine tablets to workers and Hennes & Mauritz and PPR temporarily relocated offices. And some brands stopped giving updates on their operations in the country. Ordinarily accessible, Polo Ralph Lauren Corp., Burberry and Paul Smith, as well as several other firms, did not respond to requests for comment Thursday. Procter & Gamble Co. issued a statement saying all its employees were safe, but a spokeswoman declined to say whether they had been instructed to leave Tokyo." [WWD]