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Almay's Wake Up Makeup Delivers All-Day Hydration in a Powder

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Remember back in the 90s, super-matte skin was the thing? We have pretty vivid memories of totally matte pressed-powder faces slashed with dark lipstick (hello Revlon's "Toast of New York" and "Wine With Everything" and Clinique's "Black Honey") in high school.

Well, here we are 20 years later and totally matte is totally out. Instead, great everyday makeup is natural-looking makeup—dewy, healthy, glowing skin, sparkling eyes, and glossy plump lips. One of our favorite new products on the market that controls out-and-out grease/shine while taking care of our skin is Almay's Wake Up Makeup. The loose powder formula is talc-free, paraben-free, oil-free, and fragrance-free, and is formulated with cucumber extract, green tea extract, and soothing aloe vera.

Upon application, the loose powder transforms into a lightweight foundation for sheer-to-medium coverage. The SPF 13 makeup also contains encapsulated water and a proprietary complex called aquaporines that delivers moisture to your skin throughout the day—all with a soft, healthy-skin-glow finish.
· Wake Up Makeup [Almay]