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Marimekko Will Launch its US E-Commerce Site this Summer

The Marimekko store in Helsinki, Finland, via <a href="" http:="">WWD</a>
The Marimekko store in Helsinki, Finland, via WWD

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Finnish textiles, apparel, accessories, and lifestyle brand Marimekko—perhaps best known Stateside for its iconic giant flower prints—will expand its presence in the United States this summer by launching its US e-commerce site. WWD reports:

Marimekko’s online shop will go live this summer. The Finnish firm is working in partnership with Method in New York to develop the site. In addition, by the end of 2013, Crate & Barrel plans to open 22 Marimekko shop-in-shops in its stores. This spring, shops will open in New York, Chicago, Los Angeles and San Francisco. The first Marimekko shop opened in the SoHo Crate & Barrel in October. A Marimekko shop will also be added to the Crate & Barrel e-commerce site.
This fall the company will open its first New York flagship location in the "Toy Building" in Manhattan's Flatiron district.
· Marimekko to Expand in U.S., Online [WWD]