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Hide Yo' Kids, Hide Yo' Shoes

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

According to a new study in ShopSmart magazine, 14% of women hide their shoe purchases from their significant others. Other fun stats: "Over half of women own more than 10 pairs, and 13 percent have more than 30 pairs. That’s not including athletic shoes." and "Women typically buy three pairs a year, and on average spend $49 per pair, but, nearly one-third have spent more than $100 on a single pair." [CBB]