Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Hide Yo' Kids, Hide Yo' Shoes

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

According to a new study in ShopSmart magazine, 14% of women hide their shoe purchases from their significant others. Other fun stats: "Over half of women own more than 10 pairs, and 13 percent have more than 30 pairs. That’s not including athletic shoes." and "Women typically buy three pairs a year, and on average spend $49 per pair, but, nearly one-third have spent more than $100 on a single pair." [CBB]