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Issey Miyake Elttob Tep Opened in Ginza the Day of the Earthquake

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Issey Miyake cut the ribbon on its newest Tokyo boutique in Ginza the same fateful day the Tohoku earthquake hit. Fortunately, a note from Issey Miyake press lets us know the shop is still intact, which is a relief as it is one of the more innovative retail projects undertaken by the company yet. Named Elttob Tep—PET bottle spelled backwards; Miyake is fond of using the plastic to create new textiles—it sees selections from every line handled by Issey Miyake Inc. under one roof. This includes the main line, Me, Haat, A-POC, 132 5., and a Bao Bao bar, along with a special line of odor-free nail polishes made with Japanese scallop shells produced by an artisanal brand in Kyoto.

Limited edition products are aplenty here, as are plans for events, which may include interactive art exhibits, a temporary café and even musical concerts. — Misha Janette
· Issey Miyake [Official Site]
· All Tokyo Coverage [Racked]