Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

China Clamps Down on Aspirational Outdoor Advertisements

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just in case anyone had forgotten that China is governed by a communist regime—a thought that, in light of the luxury market boom and heaps of money being made in the country these days, may have easily been set aside—the Beijing Administration for Industry and Commerce has begun to enforce a new policy banning outdoor ads that use "certain terms celebrating opulence and high-end living," reports WWD.

The move “will target advertisements that ‘promote hedonism’ or ‘the worship of foreign-made products,’?” the newspaper said. Thus far, it appears the actual change relates to banning the use of certain words on outdoor advertising like billboards. These include “supreme,” “royal,” “luxury” or “high class”—words frequently seen on Beijing’s multitudinous billboards.
· Out of Luxe: Beijing Bans 'High Class' Billboards [WWD]