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"Glasses are fun, but they immediately become un-fun when you pay $500 for them," says Warby Parker co-founder and co-CEO Neil Blumenthal. "So three buddies of mine and I love glasses, hated paying a lot for them, and couldn't really understand why glasses cost more than an iPhone when the basic technology's been around for 700 years. So we got to thinking: How can we radically transform this industry?"
That's the story behind the revolutionary eyewear brand that, in its first year, has exploded onto the fashion frames scene with a business model that not only gives consumers the opportunity to purchase luxury-quality frames at $95, prescription-lens-inclusive, but also donates a pair of glasses for every pair bought.
Check out brand innovation firm BBMG's interview with Blumenthal in this video clip, above, where he talks about the company's mission to “build an organization that will do good in the world and charge a fraction of the price;” and calls out competitors who charge “obscene amounts” for glasses by controlling the entire value chain.
· Warby Parker [Official Site]
· BBMG [Official Site]
· All Warby Parker coverage [Racked]