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Women's Accessories Companies Expand Their Men's Offerings

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This one's for the boys—literally. Brands that have traditionally focused their attentions on women's handbags and accessories are turning their attentions mens-ward, expanding and developing men's product categories across the board. WWD reports that Coach, Rebecca Minkoff, Jimmy Choo, Swarovski, Pamela Love, Dannijo, and Adrienne Landau have either already or will soon launch(ed) men's collections.

"The trend appears to be driven by a combination of cultural changes—such as men’s fashion going mainstream and the growing acceptance for a man to 'accessorize,'" WWD explains, "paired with a slew of technological advances that require accessories to protect and transport them."

Check out the new Rebecca Minkoff line Ben Minkoff—totally covetable bag, right—which lands this spring at department stores and at benminkoff.com.

"The need is also based on the fact that what men are carrying has changed," Minkoff said. "You have some portability issues beyond just your keys and your credit cards. There are more devices that require transport, whether it’s your phone or iPad. Fifteen years ago, all people had were desktops, so you weren’t really transferring your computer. Men are actually carrying things around, especially if you’re in a metropolitan city like New York, San Francisco or Chicago. It’s not like you have a car."
· Women's Accessories Brands Entering Men's Arena [WWD]