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Stallone to Launch Clothing Line

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Action star Sylvester Stallone has announced that he is launching a clothing and lifestyle line in 2012. Called Sly, Inc., the label will launch with jeans, shirts, underwear, outerwear, and watches. According to WWD: "Stallone said the first time he personally became 'truly involved in style,' was between 'Rambo 2' and 'Rambo 3' when he underwent a 'huge weight change,' dropping from 185 to 160 pounds. 'Nothing fit so I started buying custom clothing. I found out I really like this world.' He worked with 'great tailors' in Italy and in the U.S., choosing patterns and fabrics and embracing the textures that he never knew were available in the market before. 'It’s a very fascinating dynamic,' he said, 'and something that I’ve always wanted to experiment with.'" [WWD]