Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Stallone to Launch Clothing Line

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Action star Sylvester Stallone has announced that he is launching a clothing and lifestyle line in 2012. Called Sly, Inc., the label will launch with jeans, shirts, underwear, outerwear, and watches. According to WWD: "Stallone said the first time he personally became 'truly involved in style,' was between 'Rambo 2' and 'Rambo 3' when he underwent a 'huge weight change,' dropping from 185 to 160 pounds. 'Nothing fit so I started buying custom clothing. I found out I really like this world.' He worked with 'great tailors' in Italy and in the U.S., choosing patterns and fabrics and embracing the textures that he never knew were available in the market before. 'It’s a very fascinating dynamic,' he said, 'and something that I’ve always wanted to experiment with.'" [WWD]