clock menu more-arrow no yes

Filed under:

Lost Socks Demonstration Video is Really a GE Ad Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Turns out this viral video featuring a demonstration by the fictional L.O.S.S. (a.k.a the Laundered and Orphaned Sock Society) is actually a stealth ad campaign for GE.
· Are People Really Upset About Missing Socks? Nah, It’s a GE Campaign [Mashable]