Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

GoSmile's LED At Home Whitening Light

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just launched at Nordstrom and online: GoSmile's Smile Whitening Light System, $169, the first over-the-counter at-home LED light-white system that guarantees to whiten your teeth six shades in 30 minutes. How? The release says: "Use a convenient, single-dose ampoule to apply a thin layer of whitening serum to your teeth. Hold the device to your mouth for about 10 minutes, until the timer beeps. Repeat the process twice more. One treatment takes 3 ampoules, and about 30 minutes." No doctors, no appointments, no scary sensitivity. Yay! [Racked Inbox]