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Rumor: Grumblings at Chanel HQ Over Blake Lively Endorsement

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Photo credit: Getty Images
Photo credit: Getty Images

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Back when we were in college, there was a rumor that one of the sororities on campus had a gold initial/monogram necklace—that looked like the "Carrie" necklace from Sex and the City—which spelled out T.A.K., for "That Ain't Kappa." Every Wednesday at the weekly meeting, a vote would be taken, and the necklace would be awarded to the one sorority sister who, that week, had publicly behaved in a way that shamed the house. Or so the rumor goes.

Well, according to reports in the NY Daily News, if Chanel were a sorority, and if there were a T.A.C. That Ain't Chanel necklace, Blake Lively would probably be its lucky recipient. Rumor has it that the Gossip-Girl-slash-newly-crowned face of the label is getting the collective thumbs-down from company employees because she's too, um, perky and wholesome-looking. Or something like that.

A source tells us there have been "internal grumblings" at the design label's American division since actress Blake Lively was named the official face of Chanel's Mademoiselle handbag line... The source adds that the grousing is over Lively's "off-brand look"—the bitchy fashion industry's clinical way of saying that Lively's contemporary American beauty does not dovetail with Chanel USA's efforts to sell its fashions as the height of European sophistication.
Too bad for the rest o' Chanel that Karl Lagerfeld absolutely loves Lively. "She's a kind of American dream girl," he told WWD. "It was an easy job because everyone fell in love with her." And what Karl says, goes.
· Blake Lively's gig as spokesperson for Chanel's Mademoiselle handbag line has critics grumbling [NYDN]
· All Blake Lively coverage [Racked]