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Would You Get a Rhino Tattoo for a 20% Discount-For-Life at Ecko?

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What would you do to get a lifetime discount at your favorite store? Would you, say, get an animal tattoo? That's what Ecko is hoping—the company's new Branded for Life program promises a 20% discount-for-life to any customer who gets either the brand's Rhino logo or the Marc Ecko Cut & Sew shears tatted on their bodies.

Um. 20%? Seriously?

Eh. Different strokes for different folks, we guess. Us, maybe we'd get a tattoo for a lifelong 50%-off discount on, like, Ann Demeulemeester or something.
· Branded for Life [Ecko]
· Marc Ecko wants to brand you like a farm animal [ANY]