Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Avoid a Prom Palaver: Use Fashism to Stake Claim to Your Dress

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Are you in high school or do you know someone going to prom this year? Check out Fashism's new "Got Dibs" program, where prom shoppers can register for free to get instant advice and feedback when looking for a dress at Lord & Taylor. This is how it works:

Once their dream dress has been purchased, ‘Got Dibs’ allows shoppers to post a photo of their dress to their high school group with a brief description to ensure no prom night duplicate dress disasters. Customers visit, a special page created exclusively for the program, to join their high school group and claim “dibs” on their dress.

Should a customer like a dress that someone in their high school has already claimed, ‘Got Dibs’ is equipped with a recommendation engine to help customers find their ideal dress. The user identifies attributes they want in a dress including style, length and fabrication, and the recommendation engine searches Lord & Taylor’s extensive online inventory based on what dresses are not claimed from the user’s high school.

Sounds to us like a great way to use tech to help avoid a fashion faux pas at prom.
· Got Dibs [Fashism]