Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Another Great Levi's Preview—As Long As You Stood Clear of the Massive Falling Logos

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Actually, it was just one massive falling Levi's logo; and it was foam core board so no-one was at any real risk. But, man, when that thing hit the ground right in the middle of the bar, there were some major shrieks followed by a stunned silence. But no worries—someone just shoved it against the wall. And, all was forgotten as super-fun, '80s-centric selections from Andrew Bevan—that floppy-haired Teen Vogue columnist and stylist who apparently also moonlights as a deejay—restored the happy-pappy mood of both party guests and those gorgeous United Colors of Benetton-colored Levi's models.

Those models, they were showing off heritage-heavy Levi's looks for the fall/winter 2011 season through a series of charming vignettes: The commuter on his bike; the topless bather sprawled across a claw-foot tub with a scrub brush but not a drop of water (indicative of the brand's commitment to water conservation in production); The gaggle of girls posing in a drop-top Dodge Dart surrounded by vintage luggage and a retro-movie projection (was that Sissy Spacek?) We loved the family room of TV watchers (was the model supposed to be dozing off for effect or was he just straight-up dozing off); and how lucky were the duo that just got to sexily lull on a big, downy bed surrounded by disco balls, coated denim jackets and bottles of Veuve Clicquot?

Anyway, party-goers and collection-peepers were treated to a free photo booth accessorized by a crazy prop box (you better believe we did that more than once); a delectable selection of sliders and s'mores and little pizza things and organic vodka; plus some masked clowns calling themselves the Bumbys who apparently look you up and down before typing up some poetic critique of your outfit. Wow, what will people desperate for attention conjure up next?

That was unnecessarily cruel. Long and short: Another great Levi's party! And that Pendleton-esque print shirt? Seriously put one of those aside for us!
· Levi's [Official Site]