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Everybody's Talking About: Zombie Boy Rick Genest on the Catwalk

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Zombie Boy on the Mugler runway, photo credit: Getty Images
Zombie Boy on the Mugler runway, photo credit: Getty Images

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There are so many things about Rick Genest, a.k.a Zombie Boy, that defy convention. From his face and full-body living-dead tattoo, to his burgeoning Facebook fame, to his appearance in Lady Gaga's "Born This Way" video, to his runway debut at the Thierry Mugler show at Paris fashion week—Genest is making zombies happen. WWD reports:

He described his profession as a “sexual performer,” doing things one might expect a zombie to do — writhing on beds of nails and such.

“I like the whole freak-show atmosphere,” said Genest, a reserved and soft-spoken young man, who lovingly bundled up his runway togs after the show and donned the black, no-label layers he wears in his usual life.

“I’m into DIY,” he said. Tugging him from the backstage melee after the Mugler show proved a challenge, as an endless stream of young women lunged to have their photos taken with him. “It’s great, isn’t it?” Genest asked with a back slap. A man of few words, he seems as stunned with his rise from obscurity as everyone else. “I’m superprivileged,” he said.

Lady Gaga's stylist and Mugler creative director Nicola Formichetti discovered Genest on Facebook and tapped him to walk in both the Mugler men's and women's shows. Check out Genest's cameo in Tommy Ton's super-cool men's fashion week lip dub extravaganza. “He gets so many offers now,” Formichetti told WWD. “He’s a born superstar.”
· Rick Genest (Zombie Boy) [Facebook]
· Zombie Boy Rick Genest walks and talks at Mugler [WWD]