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This is How Rumors Get Started: Costello Culo Not Replacing Galliano

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On Saturday, faux-news agency JPS News—who, according to their own description, "reports the news before it happens"—posted a spoof video on YouTube touting Costello Culo (a made-up designer, btw) as John Galliano's successor at Dior. Well, looks like the joke went a bit too far. It appears some dedicated followers of fashion took the bait. Check out Twitter-gone-wild this afternoon.

· John Galliano's replacement at Dior announced [YouTube]