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Come see the softer, glossier, shimmery-er side of Sears. Yup, the home-appliance and garden-tool giant (who, yes, also boasts a giant clothing and accessories department) is rolling out beauty across 100 stores in the next few months. WWD is reporting that the newfangled in-store beauty departments will stock brands including L'Oreal, CoverGirl, Maybelline, Revlon, and Physicians Formula. But it won't be all-drugstore-brands all-the-time at Sears. The department store will also sell Ahava, Dermalogica, Burt's Bees, and StriVectin.
· Sears to Roll Out Beauty to Key Stores [WWD]