BOUNCY VIDEO: Wonderbra's Fitting Room Has Trampoline Inside

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

What's the problem with most strapless bras? Yup, getting them to stay in place. The folks at Copyranter found this amazing Wonderbra marketing stunt—video after the jump—featuring cautionary tales of public nip-slips. The solution? Wonderbra created a fitting room—customized with a trampoline, so customers can check out just how well the bra performs under extremely bouncy conditions.

· Wonderbra trampoline [Copyranter]