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Obsession of the Day: Bike Helmets That Look Like Normal Hats

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Over the past few years, in the face of rising fuel costs and growing awareness about the environmental impact of driving, bicycling has become more and more fashionable—but we can't even begin to count the number of friends we have who recklessly two-wheel it around big cities without head protection. The excuses run the gamut from "It's uncomfortable" to "I can't find one I like" to "It's so bulky," but what we're pretty sure riding headgear-free really boils down to is that most bike helmets look, like, really really sporty and a little bit uncool.

Say hello to Yakkay, Danish purveyors of bike helmets disguised as normal hats. Available in a bunch of different silhouettes—from riding caps to trilbies to baseball caps—Yakkay's helmet-covers are completely interchangeable. So, if you're sporting a tweed look one day, you can opt for a tweed hat or trilby; on other days, try a simple windowpane check black cap.

Yakkay will launch Stateside with two pop-up locations in New York and San Francisco this July. In the meantime, you can order the helmets and have them shipped to the USA from The Bicycle Muse or 50Cycles. The helmets run about $120 to $140 a pop, plus shipping.
· Yakkay [Official Site]