/cdn.vox-cdn.com/uploads/chorus_image/image/45421130/2011-04-Gucci-Loves-You-Japan-Bracelet.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Launching April 23rd: this limited-edition Gucci bracelet made of non-allergenic white calf leather, white-and-red web, a buckle in the shape of the fashion house's iconic horsebit, and a medallion that reads "Gucci Loves You." Priced at $100, the company has pledged 100% of proceeds from the sales of this bracelet to the Japanese Red Cross Society in support of the victims of the earthquakes and tsunamis that have pummeled Japan in recent months.
· Gucci [Official Site]
· Red Cross [Official Site]
Loading comments...