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The New Range Rover Should Really Be Called The Marchesa-Mobile

New, 3 comments
By Cynthia Drescher
3 comments / new

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

  • NEW YORK, NY - APRIL 19: Designer and Co-Founder of Marchesa and NY City Shaper, Georgina Chapman was on hand at the NYC launch of the 2012 Range Rover Evoque at Highline Stages on April 19, 2011 in New York City. (Photo by Neilson Barnard/Getty Images
  • NEW YORK, NY - APRIL 19: On hand to celebrate the 2012 Range Rover Evoque at Highline Stages were NY City Shapers from left to right: Founder & Editor of Coolhunting.com, Josh Rubin, Co-Founder of Marchesa, Georgina Chapman; NY Jets Star Cornerback,
  • NEW YORK, NY - APRIL 19: Professional tennis player Serena Williams was on hand at the NYC launch of the 2012 Range Rover Evoque at Highline States on April 19, 2011 in New York City. (Photo by Neilson Barnard/Getty Images for Range Rover)
  • NEW YORK, NY - APRIL 19: Professional tennis player Serena Williams was on hand at the NYC launch of the 2012 Range Rover Evoque at Highline Stages on April 19, 2011 in New York City. (Photo by Neilson Barnard/Getty Images for Range Rover)
  • Josh gets in there and does what we thought about doing all night.

    NEW YORK, NY - APRIL 19: Founder & Editor of Coolhunting.com, Josh Rubin. (Photo by Neilson Barnard/Getty Images for Range Rover)
  • NEW YORK, NY - APRIL 19: A general view of atmosphere at the NYC launch of the 2012 Range Rover Evoque at Highline Stages on April 19, 2011 in New York City. (Photo by Neilson Barnard/Getty Images for Range Rover)

...Or the "Revis Rider," for that matter. Earlier this week, the Range Rover Evoque was officially unveiled, and for once it's not a car completely designed by engineers toiling away far from the city folk who'll actually be driving this baby. Marchesa's Georgina Chapman worked to shape it. As did NY Jets' Darrelle Revis, and CoolHunting.com's Josh Rubin, PSFK's Piers Fawkes and Bevy Smith.

Essentially they are brand ambassadors, along with many other influential names (in fashion: Henry Holland, Daisy Lowe, Francesca Versace, Julia Restoin Roitfeld, and the ladies behind Sass & Bide), but they've had to customize their Rovers plus submit to having their journeys around various cities tracked and analyzed. Chances are, if you spot a snazzy new Evoque this summer, Georgina could be at the wheel.

At the launch event Serena Williams arrived in a flash of purple and quickly became the focus of attention. We give her props for being like, the only woman in the room wearing flats (gold glittery ones!) and for pulling off yet another vibrant outfit. First prize for Miss Photogenic. We're going to bet that Serena will be rolling around in a new car herself very soon.

Now let's listen to Georgina Chapman talk?in her nice British accent?about driving around Manhattan, shall we?

· Serena Williams' Hot Pink Tennis Full-Length Onesie [Racked National]
· Serena Williams for OPI [Racked National]

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