clock menu more-arrow no yes

Filed under:

Karl Lagerfeld and Rachel Bilson Premiere Their Film Shorts for Magnum Ice Cream at the Tribeca Film Festival

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This is what happened last night: we, along with hundreds of other people, sat in a room at the IAC Building on the far west side of Manhattan and stared at Karl Lagerfeld for about two hours. Yup. Lagerfeld was in town to screen the three short films—starring Bilson and Lagerfeld-sidekick Baptiste Giabiconi, who was, sadly, MIA at last night's screening—he directed for the launch of Magnum ice cream in the United States. Check out one of the shorts ("Photo Mood") after the jump.

The VIP red carpet arrivals. Who knew that you could get this many fashion people to come out for an ice cream party? Also: What do you think Karl is whispering in Rachel Bilson's ear?

Photo credit: Getty Images

And here's one of the short films in its complete form—this is "Photo Mood," the one where Baptiste Giabiconi plays a photographer and Rachel Bilson plays a 5'2" fashion model who eats ice cream on the set of a shoot. To be honest, we don't know which one of those is less believable—a 5'2" model or a model who eats ice cream bars before a photoshoot?

All the VIPs sat in in a circle at the back of the room:

Thing we learned: no one can fill a room like Karl Lagerfeld. The sheer spectacle of Lagerfeld showing up to an event in New York was enough to pack 'em in. We got there pretty early and sat down on some couches near one of the screens. When Lagerfeld arrived and sat down next to Anna Wintour in the circular VIP seating area (behind where we were sitting), lots of people sat down around us—facing Lagerfeld, i.e., backs to the screen. It was like Karl-theater or something. Literally, just hundreds of people standing and sitting around watching Lagerfeld's every move. The man, he is a phenomenon.

PS, Lagerfeld's bodyguard Sebastien Jondeau is ridiculously good-looking.
· Magnum ice cream [Official Site]