New NBC Fashion Reality Show Aims to Dress Regular People

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There's been a lot of buzz lately about the fashion reality show NBC is developing, and the New York Daily News unveils more details today. According to reports, the show will be called Fashion Star and will aim to find America's next great mass market designer by "challenging that person to design clothing Americans would actually wear in their households."

""We're not looking for someone to create a couture dress for the Oscars," model host Elle Macpherson told the Daily News. "We want someone who can design lingerie, swimwear, denim—accessible things that regular people wear."

The show is slated for 10 episodes and doesn't have an official launch date yet—the production team are currently hosting a series of casting calls around the country (fyi: New York's is today, from 4 p.m. to 7 p.m. at the Art Institute Gallery Room at 11 Beach Street). Macpherson told the News that the judging panel will consist of three representatives from three major American retailers, who will vote by purchasing contestants' designs "on the spot." According to reports, viewers will also be able to purchase items from the show.

"We're not looking for the $10,000 dress," says show co-creator Rick Ringbakk of 5x5 Media. "We're just looking for something new and different."
· NBC's new 'Fashion Star' reality competition aims to clothe regular Americans: host Elle Macpherson [NY Daily News]