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Department store giant Bloomingdale's has announced it will open three outlet stores this fall. The 24,000 to 25,000 square foot stores will be located at the Miromar Outlets in Estero, Florida; the Wrentham Village Premium Outlets in Wrentham, Massachusetts; and the Woodfield Village Green in Schaumburg, Illinois. The company currently owns and operates four outlets stores in Virginia, New Jersey, Miami, and Sunrise, Florida.
“Our first four outlet stores have helped us to learn this business and refine our merchandising and in-store presentation,” Chairman and CEO Michael Gould told WWD. “We’re learning about the flow of the goods, and what one would call the promotional cadence. We’ve seen no cannibalization of our [full-price] stores."
Just in case you expect to find the entire contemporary floor of the Lexington Avenue flagship marked down to peanuts at some Bloomingdale's outlet somewhere—well, don't hold your breath. Like many other outlet stores in the United States, the vast majority of the merchandise sold in Bloomingdale's outlet stores will be products that are made specifically for the outlet.
"The vast majority of merchandise is manufactured specifically for the Bloomingdale’s outlets," reports WWD, "while about 20 percent consists of clearance inventory from full-price stores."
· Bloomingdale's to Expand Fledgling Outlet Chain [WWD]