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Gwyneth Paltrow has been confirmed as the new fall 2011 face of Coach, reports WWD. "Coach Inc. confirmed that Paltrow will also serve as a brand ambassador for the international campaign to mark its 70th anniversary this fall and next spring. Shot by Peter Lindbergh on a Manhattan rooftop, the print, digital and outdoor ads will only be used for select markets in Asia and Europe, including France, Spain, the U.K., Portugal and China." The ads will debut this September. [WWD]