Vogue Italia's Franca Sozzani Thinks Fashion Shows are Boring and There Are Too Many Blogs

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Vogue Italia's editor-in-chief Franca Sozzani is not one to mince her words—it's a character trait she's well-known and well-loved for in the industry. Why, in the just the last few months, she's vocally expressed her disdain for bloggers and and talked to the Telegraph's Hilary Alexander about the John Galliano debacle. In today's WWD, she talks about how her own blog at Vogue.it is the site's "most visited, with 1,000 to 3,000 readers a day," and answers some hard-hitting questions about public perception—the site was both widely criticized and lauded for launching dedicated "Black" and "Curvy" sections.

In one exchange, Sozzani talks to WWD about how she finds shows boring and how there's too much media around these days.

WWD: I read that you find runway shows somewhat boring?

F.S.: I do get really bored at shows. Shows must be creative, without becoming ridiculous, otherwise a showroom presentation is best. And also I’m bored with what has emerged around the shows.

WWD: Celebrities?

F.S.: Not even that. It’s all these photographers, all these blogs, these magazines, you don’t even know who they all are. You get stopped and if you don’t stop you are rude, they must photograph you to end up who knows where. I don’t know—I feel it’s a pointless distraction. But as with magazines, there will eventually be a selection.

WWD: Your blog about bloggers didn’t go down well with some.

F.S: Yes, because I said enough with all these blogs, because it’s the quantity, anyone can take a photo, put it on a blog, say I like it, I don’t like it. Anyone can do a blog. I would rather people found their own style. I find Scott Schuman is a genius, because he created The Sartorialist, and he created a concept. After him, how many were born? Millions, but he remains. My blog about that really got lots of negative reviews.