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Men's Big and Tall Chain The Foundry Opens in Dallas Today

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It's not just the women's plus-size apparel market that's booming—big and tall men need clothes too! To that end, JCPenney Inc. will launch The Foundry Big & Tall Supply;stocking sizes from 1XL to 6XL and 1XLT to 5XLT (and up to 10XLT online), suits up to 54L (up to 60 online), and shoes from size 10 to 16 wide—by opening five Dallas-area stores. Designed to resemble a microbrewery, the store will stock labels including Nautica, Callaway Golf, Timberland, Calvin Klein, Perry Ellis, and Marc Ecko Cut & Sew alongside in-house private labels.

“People are just getting bigger and taller,” CEO Steve Lossing told WWD. “We offer a unique environment and assortment, and our associates are the cherry on top. They will bring the experience to life. There are not a lot of new men’s concepts out there. We want to create something exciting.”

According to WWD, The Foundry is the first of three JCPenney Inc. offshoots—two to watch for are Clad, a menswear website, and Gifting Grace, a gift store. "None of these businesses will have any external association with J.C. Penney," reports the trade paper, "instead, they’re viewed as a new businesses separate and apart from the company’s core department stores."
· J.C. Penney Launches Big and Tall Concept [WWD]