Organix Launches Ever Straight Brazilian Keratin Therapy Products

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Earlier this Hair Week, we talked about the ultimate hair-taming Coppola Smoothing Therapy—a luxurious in-salon professional treatment that totally nips frizz in the bud for months after just one session. Thing is, the Coppola Smoothing Therapy is expensive (runs upwards of $300 in most places for long hair) and not everyone has access to a salon that offers it or has the time to sit at the salon for hours—never mind the three days of enforced no-hair-washing afterwards.

Enter Organix, a drugstore brand we hands-down love. Back in the day when we were class-A hair product snobs and were convinced only $40+ conditioners were any good, we took a trip to LA and forgot our hair products at home. After a brief panic, we headed off to the local CVS and picked up Organix shampoo and conditioner—we were in California, we thought we'd try something natural-ish, Romans, etc.—and completely fell in love with the brand's efficacy and commitment to using organic active ingredients.

Say hello to Organix's all-new Ever Straight Brazilian Keratin Therapy line—an at-home haircare range priced from $8 to $15 that offers consumers a formaldehyde-free way to smooth hair at home, in the shower. Though probably not as effective as an intense, professional $400 session with keratin and chemicals, the range is sulfate- and sodium chloride-free and a great option for non-toxic on-the-go use in the battle against casual, everyday frizz.
· Organix Ever Straight Brazilian Keratin Therapy collection, $8 to $15 at Drugstore.com
· Pierre Michel salon's Coppola Smoothing Therapy [Racked]
· All Hair Week posts [Racked]