Shopbop and Alice + Olivia Team Up to Make a Spring Shoe Video

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Alice + Olivia is collaborating with online retailer Shopbop to launch footwear on April 6th (that's tomorrow). On this momentous occasion, the companies have also teamed up to create this short film, directed by Bridget Palardy and set to "Never Forget You" by the Noisettes.

"It captures the Alice + Olivia irreverent femininity immersed in an intensely sensory experience," says Shopbop's fashion director Kate Ciepluch in a statement. In other words, there are shoes and there is cake.
· Alice + Olivia [Shopbop]