Aerin Lauder to launch Aerin

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Aerin Lauder, granddaughter of the legendary Estee, has announced that she will launch a new label called Aerin. WWD reports: "The beauty initiative is one of three avenues being pursued by Lauder in an effort to create what she calls 'a luxury lifestyle brand.' ...The other two prongs of the initiative are accessories and home accessories, which include licenses like eyewear that are being arranged with other companies. For beauty accessories, like sunglasses, Lauder described the price range as 'easy' luxury, as in 'easy jewelry. It’s not fashion in the sense of clothing,' she said in an interview with WWD. She said the brand will be aimed at a luxury customer who 'want things made simple.'" The products are expected in stores next year. [WWD]