Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Superhot Label Suno Relaunches its eCommerce Site for Spring

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

One of the most-ballyhooed brands in New York right now is Suno—the three-years young label which represents a completely modern, humanistic take on fashion and style, culling its inspiration and fabrications from Kenya, employing fair-trade practices, and makes it a point to affect positive change within local communities in the country.

This spring, Suno is taking its good sense high-tech by partnering with designedmemory, an interactive design studio, to relaunch as a streamlined shopping experience.

“Our website reflects the vision of the brand; where we have been creatively and where we would like to go,” said head designer Erin Beatty in a release. “It creates a platform that allows customers to understand the way we work, who we are, and what we are trying to achieve. Eventually they can see the workshops we work with, the places we travel and most importantly, what inspires us. We hope the website allows people a look into Suno and our team, further understanding what we do, how we do it and why.”

Have a look for yourself.
· Suno [Official Site]
· designedmemory [Official Site]