Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Burberry to Stage a Fashion-Models-Holograms-Keane Extravaganza

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Iconic British brand Burberry has just opened a 12,500 square foot store at Sparkle Roll Plaza in Beijing, and the fashion house will be celebrating the grand opening on April 13th with one of the most ambitious fashion-meets-technology shows, um, pretty much ever.

Burberry will take over the Beijing Television Centre, a 21,500 square foot sound stage that broadcasts to more than 90 million people everyday, and will put on a show featuring headlining band Keane, top models, virtual image technology, and life-like holograms.

“I love the creativity, vibrancy and history of China with its exciting and dynamic energy," Chief Creative Officer Christopher Bailey said in a statement, "and it is a huge privilege to be flying the flag for Britain in the magnificent city of Beijing connecting all of our global communities to celebrate everything Burberry represents today from music, to heritage and innovation."

If you're not in China for the celebration, no worries. The event will be streamed live, globally, through and at more than 50 retail theaters in Burberry stores around the world.
· Burberry [Official Site]