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Ideeli to Launch Plus and Petite

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Great idea we love of the day: flash sale site Ideeli is launching plus-size and petite sample sales starting today, with new brands launching every Wednesday. “Many designers cap their collections at size 10, yet there is clearly demand for contemporary styles in fuller-figured sizes. The petite consumer also has her share of challenges when confronted with a lack of options in smaller sizes and the high cost of alterations,” Mary Harmon, group vice president at Ideeli, said in a statement. “With special size apparel still underrepresented in retail – particularly in the popular flash sale category – we couldn’t ignore the incredible response from members and we’re excited to now offer a great selection of brands, styles and sizes on a consistent basis.” [Racked Inbox]