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FitFlop for good

By Danica Lo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We're longtime wearers of FitFlop, those shoes created by Bliss founder Marcia Kilgore that tone your legs and bum while you walk, so we're really excited to see the company's upped the style ante with its newest offering, which will hit Net-a-Porter on April 20th. Kilgore has partnered with Wola Nani, a non-profit organization dedicated to helping HIV-positive unemployed women in Africa's Western Cape, to create these hand-beaded shoes. FitFlop will donate 100% of proceeds from the sales of this $130 style to Wola Nani and Net-a-Porter will donate 20% of its profits from the sale of the shoe. [WWD]

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