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Rag & Bone Makes Denim in Cobalt, Kelly Green, Salmon, and Teal

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A few years ago, one top editor at a major non-fashion New York publication tried to convince us that his bright red Levi's were actually a serious fashion statement. We didn't buy it back then, but turns out he may just have been ahead of his time. This spring, brightly colored jeans get an officially blessing by purveyors of cool Rag & Bone. The brand's spring 2011 offerings include LA-manufactured denim in hues including cobalt, kelly green, salmon, and white. These technicolor pants are priced from $165 and are available starting this season at Rag & Bone boutiques and online at Rag-Bone.com.
· Rag & Bone [Official Site]